By Matthew Schofield, Kansas City Star editorial board columnist

The Irish knew the Frenchman had cheated. The Frenchman admitted he'd cheated. The millions who were watching on television very clearly saw the cheat.

And there are even videos, looping videos, that show the brief (two seconds) of cheating, again and again, all over the internet.

So, what should happen? Right now, the official world body of soccer, FIFA, are dismissing the idea that anything should happen. Cheaters, it seems, sometimes do prosper.

Really? Seriously? How hard a call can this be?

If you haven't seen or heard about the play in question, here's a quick recap: Thierry Henry, a French goal-scorer and generally classy guy, had a ball come at him about waist high late in a game against Ireland. Maybe six or seven yards off to the side of the goal, he wasn't going to be able to stop the ball legally.

So, instead, and in view of everyone, he stuck out his left hand, dropped the ball onto his foot, and delivered a picture perfect pass to a teammate in front of the goal, who scored.

The goal was the difference between Ireland getting to fight on in an attempt to make it to the World Cup in South Africa, and France getting to book their rooms and plane tickets.

It came in extra time in Paris, and it meant France and Ireland tied 1-1, after France had won the first game of the two game playoff to qualify for the World Cup 1-0.

For French football, it was a sleight of hand that will net them tens of millions of dollars. The French Federation doesn't really care, in that case, for fair play. Fraternity and equality, apparently, don't really matter if it messes with the liberty to pick up a pile of cash.

Bizarrely, FIFA, though, agrees. They've dismissed the plea for a rematch. Irish eyes, on this one, are not smiling.

For his part, Mr. Cheaterpants, Henry, admits he cheated, and agrees that a replay would be a fair thing.

"Naturally I feel embarrassed at the way that we won and feel extremely sorry for the Irish who definitely deserve to be in South Africa. Of course the fairest solution would be to replay the game but it is not in my control."

But, really, this talk of fair play is a notion for the school yard, isn't it? It doesn't matter what the sport is, or the venue, the idea of fair play has long since been supplanted by greed in sport's highest levels.

In the end, it's a good lesson to teach the kids. In real life, the bears rip Goldilocks to shreds.