By Larry Marsh, Kansas City Star Midwest Voices columnist 2009

President Barack Obama has promised to change the perverse incentive structure in our health care system, which currently pays our doctors and dentists per procedure rather than by salary or by successful health care outcome per dollar of health care spending.

The Obama administration sees this incentive structure as the primary cause of our runaway health care costs. Dentistry is one profession that clearly needs reform.

Anecdotal evidence suggests a range of prognoses based on the same set of dental X-rays. Some dentists may be too conservative in their treatment while others may go well beyond what’s necessary.

Repaying mortgages and loans for dental equipment can put some dentists into financial difficulty with the rest of us. This is aggravated by a cutback in the demand for cosmetic procedures during recessions and the limits insurers place on dental fees. Under such circumstances some dentists may find themselves desperate for additional cash. No matter how much time and effort you put into taking good care of your teeth, it won’t matter if your dentist has decided to give you a few more crowns, needed or not.

Almost all dentists are honest. State dental boards are designed to police the dental practice to protect the public. Sometimes dental fraud is discovered and the convicted dentist is held to account. An ABC News investigation last year, “Drilling for Dollars,” reported unnecessary fillings, root canals and even jaw surgery. It is not clear whether this reveals the full extent of the problem or just the tip of the iceberg. Is the DNA of a dentist so different from that of a mortgage banker so as to make a dentist immune from excesses? After all they are both "just trying to help people."

The official state dental board Web sites are www.pr.mo.gov/dental.asp for Missouri and www.kansas.gov/kdb/ for Kansas. To help protect the public and the dental profession’s reputation, report any suspicious cases to your state dental board at or .

Getting a second opinion is costly because it usually requires getting an additional set of X-rays. Too-frequent exposure to X-rays has been linked to cancer. Even if the proposed treatment is expensive, it is usually at least partly covered by insurance. This coverage further reduces the incentive of the patient to get a second opinion.

As Cass Sunstein and Richard Thaler demonstrated in their book “Nudge” and Malcolm Gladwell showed in his book “Tipping Point,” small changes can make a big difference. A small change might substantially reduce dental costs.

The 2001 Nobel prize in economics was awarded for revealing the distortions that emanate from markets with asymmetric information — when at least one party to a transaction has more information than the others. As it turns out, dentistry is a prime example. Dental patients are not trained to read their own dental X-rays.

The asymmetric information problem in dentistry can be easily corrected. At about 10 cents per patient, dentists could be required to give their patients a copy of their X-rays on a CD every time new X-rays are taken, regardless of whether the patient requests them. This “nudge” might just motivate a patient to get a second opinion.

With luck, every good dentist at some point will reach retirement age. With sufficient demand and easy access to a patient’s dental X-rays, retired dentists could offer to review a patient’s X-rays and provide a second opinion for a fee.

Dental insurance premiums and licensing fees could be reduced to allow for this limited service. With digital X-rays this could even be done over the Internet. Patients can then send their X-rays by e-mail (or regular mail) or hand carry them to their favorite retired dentist to get a second opinion. In some cases, a follow-up physical exam may also be needed.

This could help discourage dental fraud, reduce unnecessary dental procedures and expenses, help protect the reputation of the dental profession and give retired dentists a little extra income.

Larry Marsh of Kansas City is professor emeritus at the University of Notre Dame, where he taught economics for 30 years. He served as director of Notre Dame’s Ph.D. program in economics for 13 years.

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