By Yael T. Abouhalkah, Kansas City Editorial Page columnist

President Barack Obama has a tempting target in his sight: credit card companies that are abusing their customers.

He meets today with representatives of the businesses, which are fighting new regulations that would protect consumers.

Given the years of deceptive practices and sky-high interest rates charged by the credit card industry, Obama is making the right move at the right time.

With tough economic times facing them, more Americans are finding it difficult to pay their bills. Bills are soaring, in part, because of interest rates charged by the companies.

That's one good reason the the House Financial Services Committee just endorsed a bill to hold down rates and fees.

Obama's aides say they want a tougher bill that would strengthen consumer protections against the often-arbitrary fees charged by the companies.

Obama should vigorously pursue the new rules. While it's true many Americans abused the cards by going too far into debt, the credit card industry bears some blame for making credit so easy to get and then for imposing high fees and other charges on their customers.