By Yael T. Abouhalkah, Kansas City Star Editorial Page columnist

David Cook's smashing "American Idol" victory continues to bring immediate attention to his home of Blue Springs and the KC area. But what's the longterm effect here? Probably not much, frankly.

Sure, Cook will get a record contract. He will tour with the other "Idol" finalists. And I'm sure he will have some kind of homecoming concert in this area, bringing out his screaming fans.

But the kind of mania that swept the KC area regarding Cook will be short-lived. The "Cook rocks" signs will go into hibernation.

He will soon become one of the thousands of artists competing for the hard-earned dollars of music fans.

Cook will enjoy some fame because of his success on a TV show. But that won't sustain a career, as Jordin Sparks and a few other "Idol" winners have discovered to their dismay.

Cook will have to survive on his own talent, which is considerable.