Someone should bottle that genius marketing
The Kansas City Star
Most companies would be thrilled to have their product show up in a movie. Heck, some even pay dearly for such product placement advertising.
But Anheuser-Busch InBev, the king of beers, is upset about its product being used in the new Denzel Washington film “Flight.” The movie is about an alcoholic pilot whose drinking problems become a concern after a plane crash.
The Riverfront Times in St. Louis, where Anheuser-Busch InBev is based, reports that the beer-maker sent a letter to Paramount Pictures, touting its long push for responsible drinking. The letter was forwarded to Reuters, which did a news story on Anheuser-Busch InBev’s concerns.
The company asks that the beer-maker’s trademark be obscured in the big box office film. But the Riverfront Times rightly points out that Anheuser-Busch InBev got a two-fer in free advertising — first with the product placement in the movie and second with the national news stories on the beer company complaining about the use of its beer.
Bottle that PR and market it!