Wal-Mart's PR win
The Kansas City Star
America’s biggest retailer and largest private employer has taken big public relations steps to win over the hearts and minds of more consumers.
To prove that it is a good corporate citizen, Wal-Mart with stores around the world is reaching out to hire more than 100,000 veterans in the next five years.
That should help push down the disproportionately high unemployment rate of those who have served in the military. But to also help boost the U.S. economy, Wal-Mart officials said the Arkansas-based company will spend $50 billion to buy more American-made goods in the next 10 years, The Associated Press reports.
Also to boost its image, the company plans to help its part-time workers move into full-time jobs more quickly. Wal-Mart has long taken heat over its low-pay, part-time workforce.
The changes represent good PR moves by the retailer.