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Tastes change from Twinkies to tofu, hurting Hostess

Lewis Diuguid

Lewis Diuguid

The Kansas City Star

Twinkie jokes could go on forever, like the one about the Twinkie left on a bridge. Over the decades the bridge deteriorated beyond safe use, but the Twinkie still remained edible.

Unfortunately for Hostess Brands Inc., people’s appetite for Twinkies, Ding Dongs, Wonder Bread and other products hasn’t been as enduring. As baby boomers have age, their taste have changed from eating a lot of Hostess products to turning to healthier options such as fresh fruits and vegetables and tofu to combat middle-age and old-age spread.

That change has hurt Hostess Brands. Company workers are on strike now, and Hostess Brands Inc. is on the ropes and threatening to liquidate if workers don’t return to work by 4 p.m. Friday.

The Kansas City-based company is in its second bankruptcy reorganization in eight years, The Kansas City Star reports. Company officials said they don’t have the financial resources to get through a national strike.

Workers walked out after the bakery union employees turned down a unilarterally imposed contract that came with wage and benefits cuts of 27 percent to 32 percent.

Liquidation would mean the loss of iconic Hostess products like Twinkies. But it also would leave close to 18,000 people on the bricks.

Comments

  1. Northland

    6 months, 1 week ago

    Workers have a CHOICE lewis.

    They can accept the bankruptcy imposed settlement or join the ranks of the millions unemployed under the big 0…

  2. 6 months, 1 week ago

    There’s still a sizable market for snack cakes and bite-sized desserts; just ask any grade school kid or mom organizing a birf day party.

    But some greedy union parasites would rather attempt to kill their hostess than face the economic reality of a business making payroll each week and paying taxes each quarter.

  3. Northland

    6 months, 1 week ago

    No, no, no William….. Mrs. 0 has decreed that schools can no longer serve snack cakes. These have been declared “bad”—silly you… :-)

  4. 6 months, 1 week ago

    More idiocy from the unions. No one can afford to pay they perks that have been given to them. That and ObamaCare and regs and there you have the Ocomony.

  5. 6 months ago

    If you cannot turn a profit selling Twinkies, you are not a very good capitalist.

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