Resist the silly Chocolate Ale hype
The Kansas City Star
Combine Christopher Elbow’s overrated chocolates with Boulevard Brewing Co.’s savvy marketeers and what do you get?
An incredible amount of hype, among beer geeks and others, over Chocolate Ale.
The beer is now being sold in Kansas City at the outrageous retail price of $8.99 a bottle, according to this Ink article. (Clarification: The price for some water, hops and chocolate apparently may not be so outrageous; see some informative comments below from readers.)
Folks, it’s only beer.
Yes, it’s chocolate and beer, and it seems as if Kansas Citians are going to lap up every single bottle at an amazing pace, if you believe the Twitter hype about the product.
A bit of advice: Resist the marketing behind Chocolate Ale. If you want some, go out calmly and buy it. But don’t make yourself look silly chasing after an alcoholic product laced with a little chocolate.