How big is KU basketball? This big
The Kansas City Star
I’m finishing up an editorial for the weekend decrying the overzealous funding of college athletics.
So I report, with a straight face, the following news:
The University of Kansas Jayhawks basketball team was involved in three of the four most-watched college games this year.
Of course, KU’s NCAA title game contest with Kentucky topped that list. It was the 15th highest-rated show.
NCAA tourney games against Ohio State (#21) and North Carolina (#32) also made the top 50.
What’s all this prove?
Being involved in the latter stages of the NCAA tournament helped, of course. That’s when the most people are watching March Madness.
And I’m sure KU’s “national brand” helped. After all, the Jayhawks are one of the winningest schools in college basketball history.
Still, going all the way back to the over-the-top investment in college sports, it’s tough to justify just how much money is spent on it these days.