Google's hype machine worked
The Kansas City Star
Hand it to the Google guys and gals: Their hype machine worked.
The promoters of Google Fiber put on the pressure in the last week, trying to get Kansas Citians in certain neighborhoods to sign up for their product.
The threat: If you don’t do it now, your neighborhood may never see faster Internet speeds, at least from us.
And more than three dozen neighborhoods over the last few days reached the level of being a “green fiberhood,” with enough people pre-registered for the faster service. About 90 percent of the 202 fiberhoods in Kansas City and Kansas City, Kan., reached the qualification level.
On Monday, the Google people were clapping Kansas Citians on the back for buying in. Nothing wrong with that: Google had a product to sell and it used pressure, hype, the media and advertising to reach its goal.
The Star reported that the few remaining non-fiberhoods will still have a chance to register for the service. That’s good, because it could help erase some of the city’s digital divide.
But an even more important announcement will come Thursday, when Google tells the public which neighborhoods will get Google Fiber first.
After that, reality will set in: Can Google actually deliver on all its promises?