Colleges can go too far with branding for cash
The Kansas City Star
Colleges and universities hurting for cash can go too far in getting donors to give money for the right to attach a name to a building or other stuff on campus.
What then would be out of bounds? Public trash cans? Trees? Bathrooms and individual stalls?
Sidewalks? Bike racks?
Already buildings, bricks, athletic facilities carry names of donors. It can go too far.
What the issue, chronicled in The Kansas City Star, points out is that colleges and universities are woefully underfunded. The state needs to step up and commit more money to higher education.
It is the only way the country will remain globally competitive.