Cigarettes missing in opponents' ads on Proposition B
The Kansas City Star
Look closely at the billboards and television commercials asking people in Missouri to vote against the increase in the cigarette tax on Nov. 6.
You won’t see cigarettes mentioned. The ads tell voters not to trust politicians.
They talk about the money going to schools and how that was to have occurred with state gambling money. The ads raise issues in voters minds over whether people can trust what they’ve been told by proponents of Proposition B based on the lies they have heard before.
But nowhere in the ads do you see cigarettes or even a hint of smoking. It is an effective approach toward swaying voters, who might otherwise be against the dirty habit of lighting up.