Burger King's Whopper of a problem: It got hacked on Twitter
The Kansas City Star
Forget the scandal over horsemeat at Burger King.
The hamburger chain on Monday was hacked on Twitter. Its a public relations problem for the company - as well as a a high-profile takeover of a U.S. company’s Twitter account.
(Update at 11 a.m. Tuesday.: Twitter suspended the Burger King account around 12:15 p.m. Monday. By Tuesday morning, it was back online with the Twitter handle @burgerking.)
Why is all this a big deal?
Partly because it appeared in the original hack that McDonald’s had taken over its bitter rival.
And the hacker, whoever it is, made disparaging comments about Burger King, its food and its employees.
The entire incident brings up more disturbing possibilities for all kinds of companies in the United States: How can they control their Twitter accounts when social media has become such an important part of marketing these days?
Consider: Twitter for the moment has suspended Burger King’s most immediate way of communicating with customers - its Twitter account, with about 100,000 followers.
Look for a lot of soul searching at Burger King and other businesses in the next few days.
Today’s Burger King Twitter hack job is fascinating. And, yes, very scary to U.S. companies.