Americanize Mayan calendar: Offer 'End of Time' sales event
The Kansas City Star
Marketers and advertisers aren’t thinking creatively about the growing Mayan calendar end-of-time hysteria.
Instead of letting people and the media work the world into a year-2000, Y2K-type frenzy when all of the computers were supposed to have gone on the fritz, marketing types should lock on to Dec. 21 deadline with all of the big wrenches American capitalism. Turn the hysteria into a one-day, everything-must-go, close-out Friday sales event.
Grocery stores can offer sales for a Thanksgiving-like, last supper feast. Turkeys and steaks can be marked down along with potatoes, gravy, veggies, wine, beer, premium liquors and already-prepared pies and cakes. What an end-of-time banquet for family and friends that would make.
Department stores can have sales on normally expensive shoes and suits that people otherwise wouldn’t buy, except now they might so they’d be dressed in style for the big one on Dec. 21. That’s when the world is said to end because that’s when the 5,125-year cycle known as the Long Count in the Mayan calendar supposedly comes to a close.
Electronics and furniture stores can have markdowns on big screen TVs, computers, iPads, iPhones, huge refrigerators, living, dining and bed room sets, which people normally wouldn’t get but would splurge if they thought it was their FINAL opportunity to live a little. Car dealers could do the same with the pricier vehicles on their showroom floors.
Think of how such ads and purchases would boost Christmas sales. The country would end the year fiscally well-off from the increased tax revenue, and companies could boast of great sales in the fourth quarter.
Consumers, however, might have to do a little more belt tightening in the New Year after it turns out — like Y2K — that Dec. 21 was just another day.